Wolff Olins

Founded in 1965 by Wally Olins and Michael Wolff in Camden Town, London, Wolff Olins is a 150-person agency with offices in New York, San Francisco, and London. Wolff Olins offers creative services to industries ranging from technology and media to culture and the nonprofit sector. Clients include Virgin, Google, 3M, Daimler, Microsoft, GE, Target, Skype, Tate, The Met, Univision, Unilever, USA Today, and the city of New York. In recent years, it has helped brands create dynamic identities that respond to major technological shifts such as voice interaction and the Internet of Things. Its brand identity for the IoT consortium Zigbee Alliance is three keystrokes—that’s it. The code string can be manipulated by anyone and, eventually, it could become a functional mark that users type to connect to an API or a smart device. The larger idea? A purely visual identity is no long sufficient to capture a brand’s DNA. Identities need to adapt to platforms and users’ needs. Wolff Olins is part of Diversified Agency Services, a division of Omnicom Group Inc.